Nabire, Bumiofinavandu – Balai Besar Pengembangan SDM (BBPSDM) Kominfo Makassar, menggelar pelatihan Digital Enterprenership Academy (DEA) di Nabire, Papua. Pelatihan berlangsung selama dua hari, 12-13 Agustus 2022 di Hotel Mahavira I dan Mahavira II.
Ada dua instansi yang digandengan BBPSDM Kominfo Makassar. Pertama, , Dinas Koperasi Usaha Kecil dan Menengah (KUKM) Nabire, dengan jumlah peserta sebanyak 80 orang pelaku usaha mikro. Kedua, Dinas Kominfo Nabire yang diikuti oleh 65 mama-mama Papua.
Kepala BBPSDMP Kominfo Makassar diwakili Sub Koordinator pengembangan SDM Kominfo Makassar, Herman S. Kom, MT, menjelaskan bahwa pelatihan digelan bagi pelaku usaha maupun mereka yang baru memulai usaha. Ada dua tema dalam dua kegiatan tersebut. Pertama, “Dasar-dasar kewirausahaan Digital”. Kedua, “Woman in Digital Enterprenership” (Perempuan dalam Kewirausahaan Digital).
“Sasarannya kepada pelaku usaha, khususnya usaha kecil dan makro di Nabire, agar membiasakan diri memasarkan usahanya melalui digital atau pemasaran online. Tujuannya mampumenigkatkan pendapatan serta mampu bersaing sesuai tuntutan jaman,” jelas Herman.
Menurutnya, kesenjangan digital bagi pelaku usaha lambat laum diedukasi dan dilatih agar mampu bersaing. Materi yang disajikan adalah Business Model Canvas (BMC), yaitu bagaimana mendesain dan mengetahui tentang usahanya sendiri. Baik pengeluaran, pendapatan, sasaran prodak kemana saja dan sebagainya.
“Selain itu, diajarkan juga bagaimana pemasaran online yang lebih familiar. Yaitu bagaimana cara memasarkan melalui media sosial dan sebagainya,” tuturnya.
Dijelaskan, factor yang mempengarugi penjualan langsung adalah membutuhkan tempat, jangkauannya terbatas, dan beberapa faktor lainnya.
Sedangkan penjualan online maka barang tentu pelaku usaha bisa memangkas biasa distribusi. bisa bertransaksi dengan orang dari daerah manapun, yakni luasnya jangkauan pasar.
“Jadi keuntungannya kalau jualan online kitabisa duduk di rumah dan memasarkan prodak kita,” kata Herman menjelaskan.
Program pelatihan DEA telah digencarkan sementaj Tahun 2019 silam. Hanya saja, sempat terkendala di awal Tahun 2020 dan 2021 sehingga pelatihannya bersifat online.(*)
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